Applying UML and Patterns: An Introduction to Object-Oriented Analysis and Design and Iterative Development (3rd Edition) [Hardcover]

Applying UML and Patterns

An Introduction to Object-Oriented Analysis and Design and Iterative Development

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Item specifics – Textbooks, Education

Condition:	Very Good:	Author:	Craig Larman
Format:	Hardcover	Publisher:	Prentice Hall
Edition:	3	ISBN-10:	0131489062
ISBN-13:	9780131489066	Educational Level:	College
Product Type:	Textbook	Publication Year:	2004
Subject:	Computers & Internet	Language:	English

Detailed item info

Size
Length:	702 pages
Height:	10.3 in.
Width:	8 in.
Thickness:	1.5 in.
Weight:	54.4 oz.
Publisher’s Note
“This edition contains Larman’s usual accurate and thoughtful writing. It is a very good book made even better.” -Alistair Cockburn, author, Writing Effective Use Cases and Surviving OO Projects “Too few people have a knack for explaining things. Fewer still have a handle on software analysis and design. Craig Larman has both.” -John Vlissides, author, Design Patterns and Pattern Hatching “People often ask me which is the best book to introduce them to the world of OO design. Ever since I came across it Applying UML and Patterns has been my unreserved choice.” -Martin Fowler, author, UML Distilled and Refactoring “This book makes learning UML enjoyable and pragmatic by incrementally introducing it as an intuitive language for specifying the artifacts of object analysis and design. It is a well written introduction to UML and object methods by an expert practitioner.” -Cris Kobryn, Chair of the UML Revision Task Force and UML 2.0 Working Group A brand new edition of the world’s most admired introduction to object-oriented analysis and design with UML Fully updated for UML 2 and the latest iterative/agile practices Includes an all-new case study illustrating many of the book’s key points Applying UML and Patterns is the world’s #1 business and college introduction to “thinking in objects”-and using that insight in real-world object-oriented analysis and design. Building on two widely acclaimed previous editions, Craig Larman has updated this book to fully reflect the new UML 2 standard, to help you master the art of object design, and to promote high-impact, iterative, and skillful agile modeling practices. Developers and students will learn object-oriented analysis and design (OOA/D) through three iterations of two cohesive, start-to-finish case studies. These case studies incrementally introduce key skills, essential OO principles and patterns, UML notation, and best practices. You won’t just learn UML diagrams-you’ll learn how to apply UML in the context of OO software development. Drawing on his unsurpassed experience as a mentor and consultant, Larman helps you understand evolutionary requirements and use cases, domain object modeling, responsibility-driven design, essential OO design, layered architectures, “Gang of Four” design patterns, GRASP, iterative methods, an agile approach to the Unified Process (UP), and much more. This edition’s extensive improvements include A stronger focus on helping you master OOA/D through case studies that demonstrate key OO principles and patterns, while also applying the UML New coverage of UML 2, Agile Modeling, Test-Driven Development, and refactoring Many new tips on combining iterative and evolutionary development with OOA/D Updates for easier study, including new learning aids and graphics New college educator teaching resources Guidance on applying the UP in a light, agile spirit, complementary with other iterative methods such as XP and Scrum Techniques for applying the UML to documenting architectures A new chapter on evolutionary requirements, and much more Applying UML and Patterns, Third Edition, is a lucid and practical introduction to thinking and designing with objects-and creating systems that are well crafted, robust, and maintainable.

Practical Intrusion Analysis: Prevention and Detection for the Twenty-First Century

Practical Intrusion Analysis:

Prevention and Detection for the Twenty-First Century

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Item specifics – Textbooks, Education

Condition:	Very Good	Author:	Ryan Trost
Format:	Paperback	Publisher:	Addison-Wesley Professional
Edition:	1	ISBN-10:	0321591801
ISBN-13:	9780321591807	Educational Level:	College
Product Type:	Textbook	Publication Year:	2009
Subject:	Computers & Internet	Language:	English

Publisher’s Note
“Practical Intrusion Analysis provides a solid fundamental overview of the art and science of intrusion analysis.”
–Nate Miller, Cofounder, Stratum Security
The Only Definitive Guide to New State-of-the-Art Techniques in Intrusion Detection and Prevention
Recently, powerful innovations in intrusion detection and prevention have evolved in response to emerging threats and changing business environments. However, security practitioners have found little reliable, usable information about these new IDS/IPS technologies. In Practical Intrusion Analysis, one of the field’s leading experts brings together these innovations for the first time and demonstrates how they can be used to analyze attacks, mitigate damage, and track attackers.
Ryan Trost reviews the fundamental techniques and business drivers of intrusion detection and prevention by analyzing today’s new vulnerabilities and attack vectors. Next, he presents complete explanations of powerful new IDS/IPS methodologies based on Network Behavioral Analysis (NBA), data visualization, geospatial analysis, and more.
Writing for security practitioners and managers at all experience levels, Trost introduces new solutions for virtually every environment. Coverage includes

• Assessing the strengths and limitations of mainstream monitoring tools and IDS technologies
• Using Attack Graphs to map paths of network vulnerability and becoming more proactive about preventing intrusions
• Analyzing network behavior to immediately detect polymorphic worms, zero-day exploits, and botnet DoS attacks
• Understanding the theory, advantages, and disadvantages of the latest Web Application Firewalls
• Implementing IDS/IPS systems that protect wireless data traffic
• Enhancing your intrusion detection efforts by converging with physical security defenses
• Identifying attackers’ “geographical fingerprints” and using that information to respond more effectively
• Visualizing data traffic to identify suspicious patterns more quickly
• Revisiting intrusion detection ROI in light of new threats, compliance risks, and technical alternatives

Includes contributions from these leading network security experts:
Jeff Forristal, a.k.a. Rain Forest Puppy, senior security professional and creator of libwhisker
Seth Fogie, CEO, Airscanner USA; leading-edge mobile security researcher; coauthor of Security Warrior
Dr. Sushil Jajodia, Director, Center for Secure Information Systems; founding Editor-in-Chief, Journal of Computer Security
Dr. Steven Noel, Associate Director and Senior Research Scientist, Center for Secure Information Systems, George Mason University
Alex Kirk, Member, Sourcefire Vulnerability Research Team

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Active Web News: Email Marketing Critical Factors and New Trends.

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Recent years have shown a significant increase in the use of email marketing campaigns by both major corporations and small businesses. As new email marketing trends continue to emerge, the practice is expected to grow another 15% this year. But companies must be ever vigilant in how they approach email marketing, including message content, managing targeted email lists, and tracking the effectiveness of each campaign, whether it consists of a single email message or multiple messages throughout a period of time. Because email marketing is cost-efficient and low-risk, it is fast becoming a favored marketing strategy over many other online marketing solutions, such as PPC or SEO. However, it can be a wasted effort if a company’s email messages are not constructed properly, or if they are simply blanketed across a single list without proper study of the target market. Additionally, many messages may not even make it to their intended recipient, as most email programs offer users wider control over message filtering. An effective email marketing campaign can yield a high ROI and be a worthy investment. The most effective email campaigns are typically comprised of messages that contain creative, engaging content, as well as clear, concise information, and a method for allowing readers to make a further commitment to receiving your messages or visiting your corporate website. A rewarding user experience in an email increases brand recognition and is usually much more effective than traditional marketing methods. An effective email can also generate new leads and sales, increase customer loyalty, and drive traffic to your corporate website or other important links. A new trend that is also emerging, capitalizing on the rise in popularity of social media marketing, is integrating social media within an email marketing campaign. This can be anything from simply providing links to Linked:In or Twitter pages, or rewarding the reader with rich information once they follow those links. Email marketers and online marketing solution companies such as Active Web Group have also taken advantage of sophisticated software that enables more efficient tracking and analyzing of the results of an email marketing campaign. Active Web Group also goes one step further in building, developing and maintaining targeted email lists compiled from a massive database, and crafting email messages that are able to bypass common filtering methods. Additionally, AWG takes care to ensure that any email marketing campaign can be viewed in multiple formats, and contains any and all necessary legal disclaimers. These and other important factors are critical necessities in any successful email campaign, and companies who are not fully versed in all aspects, such as web design, copywriting, spam filter technologies, and the legal requirements, among other components, would be well advised to seek out a professional email marketing company such as Active Web Group to handle their email marketing campaign. In the past, the majority of email campaigns focused simply on the message, and were simply bland, text-only content. Nowadays, the message is simply one element. Graphic artists are typically employed to design an email message using a variety of fonts, images, and other captivating design elements. Crafting an email message has become an art, and as message design and creativity expands further, an understanding of HTML and how an email might appear on various browsers and mobile devices is also a necessity. Other email marketing trends being followed with greater eagerness are compelling subject lines that capture attention and make people want to read your email, rather than send it straight to the trash; periodic newsletters containing valuable and interesting information; the creation of unique landing pages to coincide specifically with an email message; and integrating email campaigns with other online marketing solutions and strategies. For more information about email marketing and how it might benefit your company, please visit Active Web Group, Long Island’s leading web marketing agency.

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Active Web News: Online Niche Marketing to Rise in 2010

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According to the Internet Marketing Center, the number of new online businesses has been steadily increasing since November of 2008. This is likely due to the high rate of unemployment, with consumers searching for new ways to generate income. The lure of being self-employed and running an online business has gained suitable attraction, but of course, without proper marketing, many of these new businesses are becoming lost amidst the hundreds of thousands that populate the vast ocean of the Internet. Online marketing has also seen an increase, though much it focuses on low risk, low cost solutions such as email marketing which is relatively quick to implement. But while online marketing has definitely played a major role, the most successful online businesses have been those that have tapped into a niche product or service. Competitive pricing and marketing will account for some success, but a niche product will keep a steady tide of consumers repeatedly coming back. With so much competition online, it can be fairly difficult to find such a product. Consumers who are interested in niche marketing should try and sell a product or service relative to their own knowledge and experience, rather that attempt to market a product in which they possess little or no knowledge. Then, after suitable market research is conducted, building a website is typically the next step. It is at this point that many online businesses stand to fail before they are even begun. Building a website without first exploring, and more importantly, understanding the different options available, from pre-designed templates to custom-built websites, can result in a website that receives zero visitors, and subsequently zero sales. It is understandable that once a particular niche product or service is found, you might want to get a website up and running as soon as possible. But just as you’ve properly conducted important research regarding a niche marketing endeavor, so too must you research website design, e-commerce solutions, and search engine optimization (SEO). Understanding these concepts and employing them efficiently are all factors of a successful online business. To maximize the speed, efficiency, and cost-effectiveness in which your website is built, it is best to utilize a full service online marketing agency that can handle all of the above online marketing solutions and more. One such company that has worked with a large share of niche marketers is Active Web Group, based on Long Island, NY. With over 70 years combined experience in web marketing, AWG has designed and built websites, as well as implemented other online strategies, for a large variety of niche marketing companies. To learn more about how to market your own niche product or service online, visit Active Web Group today.

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